Variable Data

Variable Data Creates Market Opportunities

Variable Data Printing is a method of digital printing which allows customization of certain elements of a document. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing, addressing, brochures or postcard campaigns.

Every $1 spent on direct mail advertising brings in an average of $11 in sales – more than twice the return generated with any other medium. Over the past several years, advertisers have seen that highly targeted, relevant mailings can be significantly more effective than a non-targeted “shotgun” approach. Utilizing digital print technologies allows the opportunity to produce relevant and targeted direct mail pieces that will invoke action from the recipient.